Lisa M Lane's blog
Decision and emotion
Posted 5th May, 2010 by Lisa M Lane
How do people decide? Well, at the moment, people make decisions upon self-limited options based on their emotions.
We would like to believe decisions are based on rational discourse. Arguably, the foundation of Western Civilization's modern scientific approach is the desire and ability to engage in informed debate. This is why we do studies to back up our ideas, to provide support for what would otherwise be "just opinion".
